STAY

Launched a new brand and built Stacy—an approval-gated AI workspace for marketing, content and CRM collaboration.

Built Stacy as the shared, approval-gated workspace behind campaign work, content production, CRM follow-up and team knowledge—keeping human review at every external release point.

1 brand launch11 deployed AI workflows660 webinar registrations3.78k clicks / 1.82m impressions

Organic clicks grew 532→2,141 between the first and final 60-day windows.

THE WORK

As Fractional CMO, I rolled out the new Stay brand across email, webinars, website content and video, then built Stacy as the shared Slack-native layer behind the work. First prototyped on OpenClaw, Stacy later migrated to Hermes while keeping the same approval-gated operating logic.

The system connected paid media, HubSpot, reporting, content production and CRM follow-up into approval-gated workflows: the team could work with AI together on scenarios, reports, campaign assets and copy without losing brand consistency or human control.

1 brand launch · 11 deployed AI workflows · 660 webinar registrations from 630 people · 532→2,141 GSC clicks across the first-to-last 60-day windows.

Built for governed marketing and CRM operations; sales integration began later.

CLIENT TESTIMONIAL

Matthias Wolf

Co-Founder & Managing Director / STAY

EVIDENCE / 06 ITEMS